In the heart of Cremona, Italy, a cultural revolution is brewing, and it all began with the grand opening of the King Palace – a majestic haven for Indian weddings, orchestrated by the visionary entrepreneur, Rinku Saini.
Europe’s Indian community had found a new way to celebrate their love stories, choosing European countries as the backdrop for arranged marriages. Italy, with its timeless charm, was a favorite among them. However, the demand for exquisite marriage venues that could recreate the warmth of Indian homes was palpable.
Rinku Saini, the proud owner of King Palace, welcomed the Singh Digital Media House team with enthusiasm, recounting the genesis of his unique idea. His vision is simple but profound – to provide an authentic Indian experience. The King Palace is not just a venue; it is an embodiment of rich Indian culture. Rinku detailed plans for a traditional village within the palace, complete with interiors that resonated with India’s cultural heritage.
Having already established three successful marriage venues in Italy, Rinku Saini is a name synonymous with social grace and generosity. His journey in Italy began in 1998, where he started working in circus and become famous as a charming joker in a circus. However, fate had other plans for him. Recognizing the absence of a good Indian sweet shop in Italy, Rinku introduced the iconic jalebi to the country in 2004, quickly becoming a household name.
A serendipitous moment during a religious function revealed another gap in the market – a lack of quality sound systems. seizing the opportunity, Rinku ventured into the world of DJing and sound systems. Soon, DJ Saini became a brand, an essential element of every successful event in Italy. His events created history, featuring performances by renowned artists like Babbu Mann, Harbhajan Maan, Attaulla Khan, and many more.